Masterclass South Africa
An exclusive journey to discover the South African territory
Become a South Africa expert
We've created the first comprehensive masterclass on South Africa, partnering with local producers and renowned sommeliers to offer you an unprecedented educational experience.
National identity and cultural symbol
Today, wine represents a key element of South Africa's cultural and gastronomic identity. After the end of apartheid in 1991 and the election of Nelson Mandela in 1994 , the wine industry underwent a profound transformation : no longer bulk wines or brandies, but noble grape varieties destined for quality products, such as Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Syrah, and Pinotage, capable of satisfying international tastes.
Exports have grown rapidly: between 1998 and 2003, they doubled and now account for over 35% of domestic production. The global market has thus helped strengthen the reputation of South African wines, which now compete internationally with both fresh, aromatic whites and structured, complex reds.
Wine has become a true “cultural ambassador” of the country, reflecting the diversity of terroirs, the richness of winemaking traditions, and the innovation of modern producers.
Discover the special offerChoose the experience that's right for you
SOUTH AFRICA ESSENTIALS
Free for premium customers, use the code: Masterclasspremium
✅ Complete mini video course on South Africa
✅ Professional course slides
✅ Exclusive interview with the producer
Price: €29.90
SOUTH AFRICA EXPERIENCE
€29.90 discount for premium customers, use the code: Masterclasspremium
✅ Complete mini video course on South Africa
✅ Professional course slides
✅ Exclusive interview with the producer
✅ 3 bottles of Ayama Wines:
- Premium Vermentino - fresh,
Mineral and aromatic. Perfect with fish or white meats, it can age in the cellar for up to 10 years. - Carignan Premium - an elegant, deep red with aromas of leather and chocolate, ideal with mature cheeses.
- Cape Black - intense
and velvety, with notes of plum and violet and a persuasive chocolate finish
Price: €99.90
Frequent questions
When will I receive the course contents and bottles?
You will have immediate access to all digital content while the bottles, if present in the option you have chosen, will be sent within 10 days.
How long will I have access to the content?
You'll receive a link to access the content, which will remain available indefinitely. You can revisit the lessons whenever you like, exploring the content and tasting at your own pace.
What kind of wines will I receive with the experience package?
Three premium labels from Ayama Wines, each explained step by step by Chiara Fabietti in a guided tasting:
• Premium Vermentino – fresh, mineral, and aromatic. Perfect with fish or white meats, capable of aging in the cellar for up to 10 years.
• Carignan Premium – an elegant, deep red with aromas of leather and chocolate, ideal with mature cheeses.
• Nero del Capo (Nero d'Avola) – intense and velvety, with notes of plum and violet and a mellow chocolate finish. Try it with roasts.
or grilled meat.