Private Sommelier · Since 2018 · 2,000+ members

Private Sommelier · Personal Wine Cellar

Your private sommelier.
Your cellar that grows over time.

A curated journey where your cellar grows each season. Bottles chosen based on your tastes, from artisanal wineries producing under 100,000 bottles a year. Italy and France.

Start the journey · 19€ Your first experience with 2 bottles for €19. If you stay, we'll give it back to you over the next two orders.

2,000+ Members ★ 4.9 / 5 Since 2018

Your cellar over time

What your cellar becomes over time

You don't buy a personal wine cellar. You build it. Season after season, with a sommelier who knows your tastes.

After 3 months

8bottles

The 2 from the kit + the first 6 from the Classic box. Your personal cellar starts here.

After 1 year

26bottles

4 seasons explored · 12+ regions · each bottle with a traced tasting note.

From year to year

Thebottles you want

A matured cellar, with rare allocations, traced vintages, personal identity.

Philosophy

A winery is a personal story

When I founded Sommelier Wine Box, I decided that our job wasn't "selling wine"—it was building personal cellars. For every customer who stays in the club, we know their tastes better than they do. After 2 renewals, you can become a Premium customer: a sommelier dedicated just to you, direct WhatsApp access, access to rare wines. Prices start at €19.

— Luca Menato, Founder
When the club becomes Premium

The sommelier who becomes yours

After 2 renewals within the club, the option to upgrade to the Premium plan becomes available. This is when a sommelier follows you and becomes dedicated solely to you.

1

Dedicated 1:1 Sommelier

A single sommelier who follows you. They know your tastes, your preferences, your occasions. Not customer service — a person.

2

Direct WhatsApp

24-hour response to your sommelier for any request — pairings, searches, last-minute suggestions.

3

Rare Wines · Allocations

Access to very small productions, reserved allocations, limited vintages that don't even make it into the public catalog.

4

Bottle Finding Service

Are you looking for a particular vintage, a specific producer, a rare bottle for a gift? Our sommelier will find it for you.

Your seasonal selection

6 bottles. 3 tiers. Cellar prices.

Every 3 months, your cellar is enriched with 6 bottles selected by the sommelier. Italian and French wines from wineries producing under 100,000 bottles a year.

Newspapers
×2 €20
For everyday evenings that still deserve a good wine
Specials
×2 €25
For dinners with those who matter · close friends, family
Important
×2 €35
For special occasions · anniversaries · milestones
2× bottiglie da €2040€
2× bottiglie da €2550€
2× bottiglie da €3570€
Prezzo cantina totale160€
Price€159/trim

What you pay is the cellar price — the lowest on the market. You'll find the same bottles in a wine shop at a higher price. Cancel, skip a box, or pause with 1 click.

How to get started

The first selection. No commitment.

€19 is the price of your first welcome experience. Two bottles chosen as an introduction, a masterclass to refine your palate, and the tools to get started.

I

First selection

I'm sending you 2 bottles chosen as a first introduction, for €19. You drink them, evaluate them, and write down your impressions. You tell me what works and what doesn't.

II

Let's begin the journey

After 3 weeks, the first quarterly Classic box for €159 will be shipped—6 selected bottles. I will credit the €19 for the kit to your next two renewals.

III

We build over time

Season after season, the winery grows. After 2 renewals, you can unlock the Premium Membership: dedicated sommelier, direct WhatsApp, rare wines.

What you get in the first experience

The welcome kit
Parallele (Grenache and Syrah)
Côtes Du Rhone · Paul Jaboulet Aîné

Winemakers since 1834 · €19

Sisto Bianco (100% Chardonnay)
Veneto · Ca' Rovere

3,000 bottles/year · €15

+ Online food & wine masterclass (€47)
+ Drip catcher and branded stopper (€15)
+ Sommelier's tasting notes (€8)

Value €105€19
+ shipping · €19 refunded if you stay in the club
Honesty above all else

What Sommelier Wine Box is not

  • It's not a generic wine box — it's a journey to build your personal cellar

  • It's not a subscription — it's a relationship with a sommelier who guides you over time

  • It's not for those who want to save money on wine – it's for those who want to build a valuable cellar

  • It's not a quick fix — true value comes over months, not with the first box

Personal wine cellars

What do they say after a few years

Customer voices from those who have been members of the club for at least one year and have built a personal cellar.

★★★★★

In 18 months, I've built a 36-bottle cellar from 14 different regions. Now when people come over, I know exactly what to pull out. It's no longer "I'll grab something" — it's a choice.

Mark V.Bologna · 18 months · 36 bottles
★★★★★

I became a Premium customer after 8 months. Having a sommelier message you on WhatsApp saying "I've found a Barbaresco you'd like" changes your relationship with wine. You're no longer navigating alone.

Federico T.Milan · 2 years · Premium customer
★★★★★

I was looking for a 2010 vintage from a specific winery for an important gift. The sommelier found it in 4 days. That service alone is worth everything.

Stefano P.Florence · 3 years · Premium customer
★★★★★
4.9/5 based on 2,117 reviews · 2,000+ active members · since 2018
Our promise

Try it for €19.

Trust us for €19. If you decide to stay in the club, the €19 will be credited back to you on subsequent renewals.

If you don't agree with the way we work, you can leave with a click. You can keep the 2 bottles.

Customer questions

FAQs

What happens after 2 renewals (Premium)?

A personalized service tier is unlocked. A sommelier dedicated solely to you (not customer service, a person), direct WhatsApp access, access to rare wines and allocations that do not enter the public catalog, gift advisory service.

How does wine pricing work?

What you pay is the winery price — the lowest on the market. You'll find the same bottles in a wine shop at a higher price. With the Classic €159/quarter, you receive 2×€20 + 2×€25 + 2×€35 in bottles.

Can I modify the selection before shipping?

With the Plus plan (€49/year · 3 months free) yes: you see the selection in advance and can modify it before it's sent. With Classic, you receive it ready-made — if something isn't right, write to the sommelier.

Can I skip a box or exit?

Yes, at any time, from your account. No penalties, no bureaucracy, no calls to make.

What happens to my history if I log out and log back in?

We keep your history. If you return, we'll pick up where we left off, with all your tasting notes and preferences.

The winery you want to have
in five years starts today.

2,000+ members · since 2018 · 4.9 / 5

Start the journey · €19

First experience
€19

Start →