5 reasons why you should sign up for a wine club
It's not for experts. It's not for collectors. It's for anyone who wants to stop buying wine blindly—and start drinking with a story.
Most people always buy the same labels—the ones they saw at the supermarket, the ones a friend recommended once, the ones with the prettiest bottle. Not because they are the best. Because it's the only wine they know. A wine club changes exactly this—without you having to become an expert.
Drink wines that others
they don't even know
Large retailers always stock the same commercial brands. Truly interesting wines—those made by small producers with limited runs—you won't find at the supermarket. You won't find them on Amazon. Often, you won't even find them at a wine shop.
- Small producers with fewer than 100,000 bottles per year
- Little-known appellations, often ignored by large retailers
- Wineries that sell only to those who know where to look
- Nearly extinct indigenous grape varieties — Timorasso, Nerello, Pecorino
No more wasted hours
to figure out what to buy
Finding good wine requires research, tastings, costly mistakes, and years of experience. Most people don't have the time or the desire to go through that process. A wine club does the selection work for you.
- No research, no label comparison
- The sommelier already knows your tastes — and refines them over time
- Every season you'll find a ready-made selection, curated for you
- Zero time wasted on wrong purchases
With the same budget
drink better wines
Many people spend €15–€20 on a famous bottle that is worth much less than the price paid. You are paying for the marketing, the label, the distribution. A good wine club selects wines with a quality-price ratio that commercial brands cannot offer.
- Average savings of 15–20% compared to market price
- No distribution markup—you pay for the wine, not the the chain
- Artisanal wines that would cost triple in a Michelin-starred restaurant
- Guaranteed volume for producers = better prices for you
Each bottle is
something to learn
You're not just buying wine. You're buying stories, territories, families, traditions. Every shipment is a small learning experience — no textbooks, no exams.
- Sommelier's tasting card for each bottle: who made it, where, why
- Seasonal pairings suggested for each wine
- Region, grape varietal, production philosophy — explained simply
- Over time, you build an educated palate — without even realizing it
Don't buy wine.
You walk into a club.
This is the most underrated reason—and often the one that builds the most loyalty. A wine club is not an e-commerce store. It's a membership. The best clubs offer something that no single bottle bought alone can give you.
- Early access to exclusive selections before anyone else
- Premium Plan with your own dedicated sommelier
- Direct contact with producers — their stories, their vineyards
- Member-only benefits: masterclasses, discounts, events
Try with 2 bottles.
At €9.
All 5 of the reasons you just read become real with the first kit. Risk-free.
Welcome Kit · Sommelier Wine Box2 bottles + all bonuses included
Côtes Du Rhone Parallele | Paul Jaboulet Aîné - 60% Grenache, 40% Syrah
Sisto bianco | Ca Rovere — Veneto, Chardonnay 100%
Food and Wine Pairing Masterclass
Sommelier knife + drip-stop ring + SWB stopper
🎁 If you stay in the club, we'll refund you €19 — in two credit notes on renewals. The kit becomes free.
Cancel anytime · Zero penalties
★★★★★ 4.9/5 · Founded in 2018 · 5,000+ wineries in our catalog